If we haven't met—hey there, I'm Ruth.
And I've not only built four separate 7-figure brands of my own, I've helped more than 15,000 entrepreneurs build successful 6, 7 and even 8 figure businesses of their own.
Powerhouse is the "do it together" program where we:

You'll be in a group with other high caliber online business owners—course creators, coaches, and entrepreneurs—who also want to create a business that provides both consistent revenue and freedom every day.
You'll be on an accelerated path, with a personalization action plan, twice-monthly strategy calls, and hands-on support from my team.
You'll get personal feedback on what you're building and strategic advice for how to overcome the roadblocks that are currently preventing your business from scaling so that every move you make from here on out is made with total confidence that it is the next right step.
With our help you will:
Powerhouse is a program that will quickly create more freedom and revenue potential than you ever thought possible.
Because of the high-touch nature of this program and because we actually care about helping you achieve the results we promise, space inside our Powerhouse program is limited, and you must apply for consideration to be accepted.
You need a business program that is designed to help you implement, not just give you more information.
Be sure to keep in mind these are clients who have seen amazing results. They have taken our framework and practices and put them to work to grow their businesses to incredible heights. They didn't sit back and take their business casually, they dug deep and hammered through challenges and struggles to come out on the upside.












You've launched products. Built funnels. Served your customers.
You already did the hard part—proved you can actually make money online.
And yet...
You’re still hustling harder than ever.
You can’t step away without everything slowing down.
You keep telling yourself it’s just a busy season.
But deep down, you know you’re stuck at a level you should’ve outgrown by now.
You've launched products. Built funnels. Served your customers.
You already did the hard part—proved you can actually make money online.
And yet...
You’re still hustling harder than ever.
You can’t step away without everything slowing down.
You keep telling yourself it’s just a busy season.
But deep down, you know you’re stuck at a level you should’ve outgrown by now.
"I'm OBSESSED with the GPT's Ruth has created inside this program. They really listen to my wants, desires, and needs and have helped me map out the perfect game plan. As a 6-figure business owner who's been with Ruth since Day One of her very first business program, it's like having her sitting right there by your side picking your brain. It's amazing!"
— Jenny Chauvin, The Brilliant Homeschool

We provide meticulously trained, custom-built AI tools for implementing every single system in your business as quickly as possible—from systems for marketing and lead gen to systems for conversions and product delivery.
The tools, templates, and strategies in this program will save you hundreds of hours and tens of thousands of dollars in wasted time and money.
Not only that, we combine the step-by-step training and ready-built tools and templates with an incredible level of support through strategy calls and private Voxer chats. Plus you will be surrounded by other high-level online business owners in our exclusive community, which is an invaluable opportunity to level up.
It is everything you need to create the online business you've always dreamed of—the one that generates predictable sales, every single day, whether you are working or not.
At this level, your success is not dependent on simply learning more.
It’s about installing a different way of operating—one that’s designed to scale, and to set you free.
That’s exactly what the Powerhouse Freedom Path delivers.

Over the past decade, I’ve refined a step-by-step, proven process for turning an exhausting,
founder-dependent business into a streamlined, evergreen ecosystem—one that delivers daily sales and real freedom
(without the chaos of launches, constant content, or burning yourself out).

Get crystal clear on your audience, message, and business model, so every decision is aligned with where you actually want to go, then build the AI Business Brain that will power all your systems from here on out.
Build a lead engine that attracts your Dream Customers daily and provides the fuel to your funnel, without chasing algorithms or random tactics.
Design and automate a nurture system that actually pre-sells your Dream Customers—warming them up, building trust, and turning cold leads into ready buyers (without you having to be “on” all the time).
Install the assets, automations, and processes that deliver predictable revenue (even when you’re not “on”).
Create world-class delivery systems that wow your clients, deepen their transformation, and secure their loyalty while freeing up your time.
Step into your highest level, lead your business (not just run it), and scale your freedom and impact—on your terms.
And here’s the game-changer:
Powerhouse is infused with custom AI tools and templates at every phase—
so you can shortcut months (or years) of trial and error, and start scaling smarter, right now.
Submitting an application is a no-pressure, no-commitment process. Your application is to help us know
if we are a good fit to work together and to invite you to the exclusive private training.
Here's how it works:












At this level, your success is not dependent on simply learning more.
It’s about installing a different way of operating—one that’s designed to scale, and to set you free.
That’s exactly what the Powerhouse Freedom Path delivers.

Over the past decade, I’ve refined a step-by-step, proven process for turning an exhausting,
founder-dependent business into a streamlined, evergreen ecosystem—one that delivers daily sales and real freedom
(without the chaos of launches, constant content, or burning yourself out).

Get crystal clear on your audience, message, and business model, so every decision is aligned with where you actually want to go, then build the AI Business Brain that will power all your systems from here on out.
Build a lead engine that attracts your Dream Customers daily and provides the fuel to your funnel, without chasing algorithms or random tactics.
Design and automate a nurture system that actually pre-sells your Dream Customers—warming them up, building trust, and turning cold leads into ready buyers (without you having to be “on” all the time).
Install the assets, automations, and processes that deliver predictable revenue (even when you’re not “on”).
Create world-class delivery systems that wow your clients, deepen their transformation, and secure their loyalty while freeing up your time.
Step into your highest level, lead your business (not just run it), and scale your freedom and impact—on your terms.
And here’s the game-changer:
Powerhouse 2.0 is infused with custom AI tools and templates at every phase—
so you can shortcut months (or years) of trial and error, and start scaling smarter, right now.
"I retired 5 years early. My blog income has already exceeded my retirement income, and I know I'm going to make it, due to everything I've learned in Ruth's programs. I'm living on 26 acres of pastureland in Idaho thanks to Ruth!"
— Heidi Villegas, Healing Harvest Homestead
When you join Powerhouse, you get 12 months of access to the full suite of advanced tools, strategy, support, and community designed to take you all the way to 7-figures—and beyond:

($9,997 value)
Instant access to our complete business program—25+ advanced level courses mapped to every stage of building, automating, and scaling a real business within the Powerhouse Freedom Path Framework. Each separate course is designed for fast, strategic implementation—so you get a tangible result and real ROI, not just information.

($12,000 value)
Exclusive, small-group access to Ruth for real-time, twice-monthly CEO-level strategy sessions. Bring your questions, roadblocks, or big ideas and walk away with clear action steps from one of the world’s most proven online business strategists.

($497 value)
Your custom, AI-powered roadmap: instantly map your business stage, strengths, and bottlenecks to a personalized curriculum plan—so you know exactly where to focus your energy right now for the biggest wins.

($7,997 value)
Unlimited access to Ruth’s private library of proprietary, meticulously trained, done-for-you AI tools—developed specifically to accelerate content, copy, systems, and marketing for high-level online businesses. Save time, eliminate friction, and get to execution in record speed.

($3,997 value)
Tap into Ruth’s personal vault of high-performance templates, spreadsheets, SOPs, checklists, and resource packs. Instantly deploy the systems the pros use—without reinventing the wheel.

($2,497 value)
A true mastermind community for high-achievers—where collaboration, dealmaking, referrals, and accountability are the norm. This is your inner circle for exponential growth.

($3,597 value)
Get private, weekday access to the Powerhouse coaching team for real-time strategy, troubleshooting, and feedback—right from your phone. Simply send a voice or text message whenever you hit a roadblock or need clarity, and get direct expert support so you’re never left spinning your wheels.

($3,997 value)
Four times a year, join Ruth and your most ambitious peers for advanced, members-only live workshops tackling the most urgent, high-leverage strategies in the industry.

($1,497 value)
Enroll this week only and get access to a very special LIVE mindset intensive with Ruth. This workshop is designed to break through the hidden beliefs and mental ceilings that cap your income, impact, and leadership. Rewire your thinking for 7-figure growth, CEO confidence, and sustainable scale. Only available to Powerhouse 2.0 members who join during this launch window.
The total value for Powerhouse is $46,076.
Our normal tuition is $4,997 for one year of access to the program.
"Powerhouse is pushing me to move WAY out of my comfort zone—and also far quicker than I am comfortable with as an 83% Procrastinator. I trust the process, so I will keep moving forward, even when I don't feel ready!"
— Kathy Gage, Coffee Drinking Mom






Most programs sell you theory. Or worse, recycled tactics that haven’t worked since 2018. Powerhouse 2.0 is not another “let’s all hustle harder” coaching group or a glorified accountability circle. You’re getting my actual $25M business blueprint—modular, strategic, and proven across four industries. Every lesson is a mini-course that drives a real result, mapped to the exact bottleneck holding your business back.
You don’t slog through 100 videos hoping something sticks. You use our Powerhouse Path Finder (AI-powered, of course) to assess where you are, drop you into the right track, and get moving. You get frameworks, not “inspiration.” You get custom-trained GPTs for every phase of your business—messaging, content, sales pages, offers, email, launches, delivery systems, even your CEO dashboards. If you want a program that babysits you, look elsewhere. If you want the systems, assets, and implementation engine to scale to 7 figures (without losing your life or sanity), this is the table you want to sit at.
You could use ChatGPT—and get bland, one-size-fits-nobody answers. Powerhouse isn’t just about teaching you what to do. It hands you custom-built AI tools and GPTs, trained with my frameworks, your messaging, and the real behind-the-scenes strategy that’s scaled my brands to multiple 7-figures. We’re talking offer-builders, sales page writers, nurture email generators, funnel mappers, SOP creators, and more—done in minutes, not weeks.
This isn’t “ask ChatGPT to write your blog post.” This is: plug in your business, watch as a fully-baked campaign, webinar, nurture sequence, or system comes out the other side—ready to go, and already tuned to your dream customer. Our AI tracks are the ultimate unfair advantage, especially if you want to outpace your competition, delegate like a CEO, and finally get out of your own way. If you think AI means “copy-paste generic prompts,” you’re not thinking big enough.
Nope. You don’t need to be “techy" or have a big team. Powerhouse 2.0 was built for the entrepreneur who’s been piecing it all together solo—and is over it.
Our custom GPTs and AI templates do most of the work for you. Every lesson and workflow is plug-and-play. If you can copy and paste, you’re ahead of the game.
Most of our clients start as a one-woman show. We’ll help you replace yourself with systems, so when you do hire, you’re not handing off a mess. Still doing everything yourself? You need Powerhouse even more.
Bottom line: Tech overwhelm isn’t your problem. Not having real systems is. That’s exactly what you’ll fix here.
Because “cheap” gets you more of what you’ve already bought: surface-level advice and another login you’ll never use.
Powerhouse is a complete business operating system. You get my frameworks, the full AI/GPT tool suite (assets other coaches charge $5k+ each for), a choose-your-own-adventure path, live coaching, and a support network of true peers. The ROI is measured in sales, hours saved, and business freedom—period. The real question: how much is staying stuck costing you every month?
If you don’t have time for Powerhouse, you definitely don’t have time not to do Powerhouse. That’s the problem. This isn’t “learn more, do more.” It’s “install systems, use AI to implement in a fraction of the time, get your life back.” You get laser-focused trainings (no hour-long videos you’ll never watch), plug-and-play templates, and custom GPTs to handle the busywork—so you can finally delegate, automate, and scale. Most clients cut their work hours within weeks and never look back. The whole point is to make you less busy, not more.
Let’s set the record straight: the idea of completely passive income is a myth.
Sustainable revenue doesn’t happen without strategy and effort. At scale, building a business that generates consistent income requires systems and frameworks. What we teach in Powerhouse is how to implement scalable processes that drive evergreen sales and ensure long-term, continuous growth in your business.
That’s exactly why Powerhouse 2.0 exists—and honestly, it’s one of the biggest reasons our clients succeed. You don’t have to guess, overthink, or spend hours mapping out a plan. The minute you join, you get immediate access to the Powerhouse Path Finder—our AI-driven assessment that pinpoints exactly where you’re stuck and recommends your personalized starting point.
Instead of slogging through every lesson or getting lost in a sea of content, you’ll know exactly which mini-course or workflow to tackle first for the biggest impact. You’ll get a step-by-step path that’s tailored to your business, your bottleneck, and your goals—not just some cookie-cutter checklist.
Plus, you have proven resources, tools and direct support to walk you through every step. Overwhelm isn’t part of the process. Clarity, momentum, and quick wins are built in from Day One—because the last thing you need is another program that leaves you stuck or second-guessing.
If you sell anything online—courses, coaching, memberships, digital products, high-ticket offers, even e-commerce with a digital arm—Powerhouse is built for you. This isn’t a “one-size-fits-all” course model; it’s a modular system designed to help established entrepreneurs streamline and scale. Inside Powerhouse 2.0, you get access to mini-courses (with implementation GPTs) for every stage of the business growth path:
Every lesson comes with the exact templates, workflows, and custom GPTs you need to implement fast, regardless of your business model. I’ve personally used these systems to scale everything from coaching groups and memberships to digital product suites and even physical products. If your business relies on repeatable systems, digital marketing, and online sales, Powerhouse was made for you. (If you’re just getting started, selling on Etsy, or looking for beginner basics, you’re not ready for this yet.)
If you take action, you’ll see momentum in your business within the first 30 days—sometimes the first week. This isn’t a “learn and maybe someday” course. Every lesson is mapped to a deliverable. You’ll have assets built, campaigns launched, and systems installed as you go. The only thing that delays your results is your willingness to execute. That’s why you’re here, right?
We're excited to welcome your team! While the Facebook group is exclusively for business owners, we strongly encourage your team to join you in the training. Imagine how much easier it will be to scale and streamline your business when your team is learning the same proven systems and strategies alongside you.
Empowering your team with the exact processes to implement what Powerhouse teaches is the ultimate way to set your business up for success. After all, fostering a culture of growth and learning is key to building a thriving, scalable business.
Each month, you’ll have access to Ruth in two exclusive live strategy coaching sessions designed to help you focus on what truly matters—making strategic decisions and driving growth without wasting time. These sessions are the perfect opportunity to ask questions, get clarity, and make confident decisions that move your business forward.
On top of that, you’ll benefit from ongoing Voxer support. Our goal? To help you work smarter, not harder, so you can spend your time where it counts—building your vision and scaling your success.
Yes—though options are extremely limited and by application only. This year, I’ll be opening up a handful of exclusive intensive experiences for entrepreneurs who are truly ready to go deep and accelerate their results.
If you’re interested in working with me directly, email us at support@ruthsoukup.com for more information or to apply for upcoming opportunities. These spots fill quickly and are designed for action-takers who want hands-on, personalized strategy and support.
There are no refunds, no exceptions.
Because of the digital nature of Powerhouse 2.0—and because you get immediate access to all the proprietary frameworks, AI tools, templates, and resources—your purchase is final.
Powerhouse is for serious action-takers, not window-shoppers or “tire kickers.” Only enroll if you’re 100% sure you’re ready to do the work and implement what you learn. If you’re not fully committed, this program isn’t for you.
While you will have another opportunity to enroll in Powerhouse, the price will increase to $4,997 when the timer below gets to zero.
If you’re ready to scale now, don’t wait. Every month you stay stuck is a month you could be building your evergreen ecosystem and earning daily sales. Procrastination is expensive—and so is waiting for “next time.” If you’re serious about creating real momentum, this is your window.
