What you need to know about the state of online business in 2026.

We surveyed hundreds of established online content creators, digital marketers, and coaches to get real data on what's really happening in the online business world right now, and how it will impact your business in the coming year, then put it together inside this free 26-page report.

It's hands down the most valuable thing you'll read this year. And it's completely free, but only for a limited time. 

What you need to know about the state of online business in 2026.


It's hands down the most valuable thing you'll read this year. And it's completely free, but only for a limited time.

We surveyed hundreds of established online content creators, digital marketers, and coaches to get real data on what's really happening in the online business world right now, and how it will impact your business in the coming year, then put it together inside this free 26-page report.

The hardest part is hearing other marketers say “things are changing and getting harder” then following it up with “I had my best year ever!” I’d LOVE for transparency…. for leaders to say they have a decrease in revenue or profit, or name the parts of their biz they can’t count on anymore.

Thank GOD you're telling the truth!

​- JILLY B.-

HEY THERE, I'M RUTH!

I’ve Been Building Online Businesses for 15 Years—And I’ve Never Seen a Shift Like This.

Over the past 15 years, I’ve built multiple seven-figure brands, written New York Times bestselling books, been featured everywhere from Forbes to Good Morning America, and helped more than 15,000 entrepreneurs build profitable businesses of their own.

I’ve seen trends come and go. Platforms rise and fall. I’ve weathered algorithm changes, economic downturns, and every so-called “game-changing” tactic to hit the industry.

But what’s happening right now is different.

Even experienced entrepreneurs are watching once-reliable systems stall—funnels that used to convert, launches that used to sell out, audiences that used to buy without hesitation.

So I decided to dig deeper. I surveyed hundreds of online business owners to uncover what’s really going on behind the scenes. The results were eye-opening: engagement is down, conversion rates are dropping, and trust has become the new currency of sales.

And the data confirmed what I’d already suspected—this isn’t just a temporary dip. It’s a fundamental market shift.

That’s why I compiled the 2026 State of Online Business Report—to help you see exactly what’s changed, why it matters, and how to get ahead of the curve before everyone else catches up.

Because when you understand the shift, you can lead it.

©2025 Ruth Soukup Business™ | RuthSoukup.biz

My Ludicrous Guarantee

With the cosmic conviction that burns like a thousand suns, I am attuned to the certainty that you will embrace your cosmic bounty with fervor. And yet, let it be known that even in the rare occurrence that the cosmic winds sway differently, I shall honor your cosmic trust.

Witness, for it is true— there is no summons to send back your cosmic gifts. A mere missive, an electronic missive or a cosmic communique, and your cosmic exchange shall be granted back without cosmic friction, void of cosmic hard feelings.

I acknowledge the remote odds of such cosmic recalibration. Nonetheless, let the cosmic tapestry be woven with utmost clarity: the tapestry bears no risk for you.

Should the cosmic resonance fall short of what was promised upon this cosmic parchment, know this—your initial cosmic offering shall be promptly restored, and our cosmic paths shall diverge amicably, still bathed in the celestial light of camaraderie... 😉

Frequently Asked Questions

How long does it take to see results with the program?

In the cosmic dance of progress, timelines can vary greatly. While some cosmic voyagers have glimpsed cosmic sparks within days, others have traversed several cosmic cycles before witnessing the crescendo of their efforts.

Is this program suitable for beginners?

Absolutely! Our cosmic odyssey is tailored to both cosmic newcomers and seasoned cosmic explorers alike. Our cosmic guides illuminate the pathways regardless of your cosmic familiarity.

What if I encounter challenges along the way?

The cosmic journey is strewn with challenges like stardust. Fear not, for our cosmic mentors are attuned to the cosmic rhythms, ready to assist you in unraveling any cosmic conundrums that may arise.

Can I access the materials after the program ends?

Indeed, once you've embarked upon this cosmic quest, the treasures bestowed are yours to keep. The cosmic scrolls remain open for your cosmic perusal even after the final curtain call.

Are there any additional costs involved?

While the cosmic entry is gift-wrapped and complete, your cosmic expedition may encounter optional cosmic add-ons. However, the core of your cosmic journey remains unburdened by hidden cosmic costs.